No, I don’t mean Marshall McLuhan.
I’m doing some research on Glenn Gould at the moment, and was floored at the prescience of this passage:
“Electronic transmission has already inspired a new concept of multiple-authorship responsibility in which the specific functions of the composer, the performer, and, indeed, the consumer overlap. We need only think for a moment of the manner in which the formerly separate roles of composer and performer are now automatically combined in electronic tape construction or, to give an example more topical than potential, the way in which the home listener is now able to exercise limited technical and, for that matter, critical judgments, courtesy of the modestly resourceful controls of his hi-fi. It will not, it seems to me, be very much longer before a more self-assertive streak is detected in the listener’s participation, before, to give but one example, “do-it-yourself” tape editing is the prerogative of every reasonably conscientious consumer of recorded music (the Hausmusik activity of the future, perhaps!). And I would be most surprised if the consumer involvement were to terminate at that level. In fact, implicit in electronic culture is the acceptance of the idea of multilevel participation in the creative process.”
– From “Strauss and the Electronic Future” which appeared in the Saturday Review on May 30, 1964
I wonder what he’d make of GarageBand, MySpace and YouTube?