A great reminder hidden in Maureen Dowd’s cranky interview with Twitter founders Biz Stone and Evan Williams:
ME: Do you ever think “I don’t care that my friend is having a hamburger?”
BIZ: If I said I was eating a hamburger, Evan would be surprised because I’m a vegan.
Something that seems mundane out of context, i.e. “I am eating a hamburger” gains significance and meaning through pre-existing social context, i.e. “I’m a vegan.”

