The twilight of DRM?

January 8, 2009

in Entrepreneurship,Music

  1. Apple announces all songs in the iTunes store will be free of Digital Rights Management (DRM) limitations.
  2. Nine Inch Nails’ Ghosts I-IV was the top-selling album on Amazon for 2008, even though it was available for free all over the internet. Creative Commons is touting the success.

Additional point:

I remember reading an interview with David Bowie years ago in which he complained that he had a ton of material recorded and mixed that no major record label would release.  Why?  ‘Brand dilution’ — the fear that it was too different from Bowie’s more mainstream material, and that releasing too much music would diminish overall sales.  (I’ve never quite understand why this should bother a man who is already a billionaire…)

It is unlikely that any traditional record company would have ‘allowed’ Trent Reznor to release this kind of work under the Nine Inch Nails name. Nearly two hours of instrumentals from a band whose hits have been pop-industrial? Not the kind of risk the majors would likely take. But Mr. Reznor is smart enough to let fans make their own decisions — and they have.

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